Client: Banca Digital
Design & Case Study: Mateus Kishi
Photography: Marcus Steinmeyer
Motion Design: Eliseu Junior
Project Management: Vinícius Magalhães
Copywriting: Alberto Pereira Jr.
Design & Case Study: Mateus Kishi
Photography: Marcus Steinmeyer
Motion Design: Eliseu Junior
Project Management: Vinícius Magalhães
Copywriting: Alberto Pereira Jr.
Branding for Banca Digital
Banca Digital is an independent, digitally native company specializing in online communication strategies. It manages culture, meme, and entertainment pages that have achieved success with viral and authentic content. Banca fosters connections between the public, brands, and creators, encouraging safe and healthy conversations. Strongly connected to Brazilian popular culture, the company is constantly evolving, co-creating, and innovating in the influencer market. Six out of ten Brazilians follow at least one Instagram profile managed by Banca.
Banca Digital is an independent, digitally native company specializing in online communication strategies. It manages culture, meme, and entertainment pages that have achieved success with viral and authentic content. Banca fosters connections between the public, brands, and creators, encouraging safe and healthy conversations. Strongly connected to Brazilian popular culture, the company is constantly evolving, co-creating, and innovating in the influencer market. Six out of ten Brazilians follow at least one Instagram profile managed by Banca.
Project Information:
Inspired by the iconic São Paulo newsstand, Banca Digital’s visual identity reimagines a cultural symbol of accessibility and connection, adapted to the dynamic pulse of the digital age. The concept is rooted in the idea of the newsstand as a space of spontaneous, organic communication that brings together diverse voices through digital culture.
Built from simple geometric shapes, the identity embodies both structure and shelter. The central icon, formed by a vertical and a horizontal rectangle, evokes the stability of a trusted place for dialogue and content sharing. This minimalist construction reflects a sense of balance between order and openness, permanence and adaptability.
The Manrope typeface, with its modern clarity and geometric elegance, reinforces Banca Digital’s commitment to accessible, straightforward communication. Its refined simplicity echoes the transparency at the core of the brand.
Anchored in a carefully selected palette of blues, the color system conveys trust, clarity and professionalism. These are essential values for fostering authentic and safe digital conversations. Psychologically, blue evokes calm and focus, reinforcing the brand’s mission of building a space for thoughtful, responsible engagement.
Motion breathes life into Banca Digital’s identity. Through fluid transitions and expressive animations, the logo captures the pulse of online culture: fast, vibrant and ever-evolving. The motion design not only enhances the system’s consistency across platforms but also transforms every interaction into an opportunity to spark connection and engagement.
Adaptable across platforms and mediums, this visual system ensures Banca Digital remains recognizable, resonant and responsive in a rapidly changing digital landscape. Bridging tradition and technology, the identity honors the cultural legacy of newsstands while shaping the future of how we connect and communicate.