Matéus Kishi - Zoom | Visual Identity

Work: Zoom | Visual Identity
Client: Zoom
Design: Matéus Kishi

Zoom is a prominent search service dedicated to sourcing the most competitive prices within the Brazilian market. In an endeavor to refine the brand's logo and visual identity, I embarked upon a redesign initiative. My aim was to accentuate the essence of "zoom" within the logo, thereby making its conceptual significance overt. It is pertinent to note that this endeavor was undertaken as a personal project.